“MILF” was the most popular porn search in the UK in 2025, ahead of “lesbian” and “British”, according to Pornhub’s latest annual Year in Review.
The ranking was reported by JOE. It matches the order in the 2024 figures, so the top three have not changed in a year.
What Britain searched for
After the top three, “threesome” came fourth, up two places. “Anal” held fifth and “JOI” (jerk-off instruction) rose two places to sixth, JOE reported.
“Asian” and “Latina” each climbed four places. “POV” rose five places to 12th, and “facesitting” jumped nine to 15th.
The British taste for home-grown material shows up in the comparison with other countries. UK users searched for “British” 921 per cent more than the global average in 2025, up from 733 per cent in 2024.
“Camel toe” was also far more popular here, searched for 314 per cent more than elsewhere. JOE said “fetish”, “MILF” and “smoking” were also more popular among Brits than the global norm.
A long-running pattern
The pair at the top are not new. PinkNews reported that “MILF” and “lesbian” took the top spots for UK searches in 2023. The same report said searches for “mature British” ran 751 per cent higher than in previous years.
Go back further and the picture shifts. When IFLScience looked at Pornhub’s 2015 UK data, the top search terms were “lesbian”, “squirt” and “step mom”. The top categories were “lesbian”, “teen” and “mature”.
Britain’s results also differ from the global list. Unilad reported that “hentai” was the world’s top search term in 2025 for the fifth year running, followed by “MILF” and “pinay”. “Lesbian” was fourth. Hentai does not lead the UK ranking, which JOE reported as starting with “MILF”.
Terms and categories are also not the same thing. In its global category rankings, Tyla reported, Pornhub said “MILF” fell from first in 2024 to third in 2025. It said “lesbian”, “transgender”, “MILF”, “anal” and “mature” have generally filled the top five.
Why one site is not the whole country
These figures come from one platform, and the company supplies the data itself. Pornhub has previously said category data can be hard to pin down because trends move over time, as Man of Many noted in its 2024 write-up.
Other sites show different tastes. Ethical porn company Ersties said “anal” was its most-searched general category in 2025, followed by “squirt” and “threesome”, Unilad reported. That is a German site with a different audience, and the data is not UK-specific.
So the most reliable answer is a qualified one. On the biggest free site in the UK, “MILF” leads the searches, with “lesbian” a constant runner-up. Pornhub usually publishes its next review in December.
Sources: JOE, JOE, PinkNews, IFLScience, Unilad, Tyla, Unilad, Man of Many
This story was compiled by the MDW Newsdesk with AI-assisted tools, using the reporting credited above.
